The right health insurance for parents-to-be. To highlight the benefits of IKK BB, healthcare advertising agency mcs developed a creative content campaign for pregnant women and families.
Security, additional benefits and numerous advantages: IKK BB is a reliable partner for pregnant women. In order to convince the target group to change their health insurance provider, mcs developed the campaign “Wenn das Leben bei dir klopft” (When life knocks on your door). After a keyword analysis, we created an extensive content strategy – the result? The microsite, optimised for both SEO and mobile.
With the help of an optimal user journey, the site informs expecting parents about all topics related to pregnancy as well as birth preparation and postnatal care, and provides all the arguments for switching insurers. A customised Facebook and Google AdWords campaign subsequently maximised the website’s performance.