OTC Pharma Marketing

Cough, we'll solve
your problem

Flavamed®

Task
Flavamed® comes from Berlin-Chemie and provides cough relief in syrup, juice, tablet and effervescent tablet forms. Our goal: to design communication for the OTC product that creates OMG moments for the target group.

Implementation
Pitch won, straight to work: After keyword analysis and channel check, we first created the English-language website master for Flavamed®, which was then rolled out internationally and adapted slightly depending on the country.

Services

Digital Strategy

Keyword Research

Medical Text

SEO

Art Direction

UX/UI-Design

Content-Marketing

Agile & mobile: The Flavamed® website is persuasive on every device and in many different countries.
All fresh: Thanks to our newly developed corporate design parameters, Flavamed® shines with a coherent, contemporary look.
Große Buchstaben der neuen Schrift von Flavamed auf rotem Hintergrund, ausgewählt von der Healthcare Werbeagentur mcs
Ansicht der Schriftart des Brand Refreshs Flavamed, ausgewählt von der Healthcare Werbeagentur mcs
Ansicht der Farben mit HEX-Codes des Brand Refreshs Flavamed von der Healthcare Werbeagentur mcs
Animation des Key Visuals Flavamed, entwickelt von der Healthcare Werbeagentur mcs
Powerful visualisations: Modern medical illustrations on the topic of coughing lighten up the website as well as the other communication measures.
Illustration der Atemwege für den Brand Refresh Flavamed von der Healthcare Werbeagentur mcs
Illustration von Zellen für den Brand Refresh Flavamed von der Healthcare Werbeagentur mcs
Illustration eines Lungenbläschens für den Brand Refresh Flavamed von der Healthcare Werbeagentur mcs
Proven communication tools in a new design: We adapted earlier B2B materials to the new CD guidelines we developed.
Ansichten des Slide Kits Flavamed von der Healthcare Werbeagentur mcs
Ansichten des Training Manuals Flavamed von der Healthcare Werbeagentur mcs

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