Pharma Marketing, Product Launch

Pharma communication
that simply fits

Trade fair innovation for your pocket

Straightforward, active, on the go: the all-in-one blood glucose meter GlucoMen® READY is just like its active and mobile target group, and is easy to handle. Our task? To position the product on the German market with a powerful message.

Success on all channels: After developing the key visual, we created a microsite as well as flyers and advertisements, and provided the sales team with a sales app, merchandise and meeting documents. Search engine and social media advertising, performance management including reporting, analysis and content updates finished off the campaign.

This success doesn’t fit in your pocket: In addition to a 50% reduction in the bounce rate and a 2.5 times more efficient approach through optimization measures in performance marketing, the campaign reached the final of the COMPRIX Awards for particularly outstanding healthcare marketing.



Creative Direction

Art Direction

UX/UI Design

Photo Shooting



Online Marketing

Google Ads Campaign Setup


The product video shows off the USPs.
A key visual makes a big impression: in advertisements, flyers and other print materials.
Digital all inclusive: We developed the digital strategy including social media content, ad campaign and product website.
BtoB: Sales app with product presentation supports the sales team in the field.