Pharma Marketing, Product Launch

Trade fair innovation for your pocket

Task
Straightforward, active, on the go: the all-in-one blood glucose meter GlucoMen® READY is just like its active and mobile target group, and is easy to handle. Our task? To position the product on the German market with a powerful message.

Implementation
Success on all channels: After developing the key visual, we created a microsite as well as flyers and advertisements, and provided the sales team with a sales app, merchandise and meeting documents. Search engine and social media advertising, performance management including reporting, analysis and content updates finished off the campaign.

Success
This success doesn’t fit in your pocket: In addition to a 50% reduction in the bounce rate and a 2.5 times more efficient approach through optimization measures in performance marketing, the campaign reached the final of the COMPRIX Awards for particularly outstanding healthcare marketing.