Many health insurance companies advertise the change of health insurance towards the end of the year, but only a few hit the nerve of the beneficiaries.
The healthcare advertising agency mcs knew how to translate IKK BB’s selling points – such as excellent dental benefits and best value for money – into a creative and effective social media campaign.
While the YouTube video provides an initial incentive to change tariffs, the user can be fully convinced on the microsite. The premium savings are calculated directly online and the path to membership is only one click away. All social media measures of course take into account the corporate design of IKK BB, the health insurance company in Brandenburg and Berlin.
UX/UI Design Landing Page
Google Ads Campaign
Tracking and Monitoring