Task
Berlin’s Theodor-Wenzel-Werk is a modern employer with numerous opportunities for further training – here responsibility meets joy. All that’s missing is a slick recruiting campaign. Our task? Communicate the advantages of TWW with a cross-channel idea – and fortunately there are quite a few of those.
Implementation
Content as valuable as the employer: After extensive keyword research and substantial insights, we moved on to the conception phase with claim development. The result: an authentic recruiting campaign called “Pflegosophie”. We communicated through YouTube clips, a landing page with a strong key visual, a Facebook campaign and merchandise for job fairs.
Success
Proven success: The recruiting campaign was not only excellently received internally – it was also immediately followed by unsolicited applications from the target group and an almost total filling of the vacancies in the TWW clinics. The “consequence”: An expansion of the recruiting campaign into the medical sector is planned.
Creative Direction
Art Direction
Key Visual and Claim
Video Shoot
Fotoshooting
UI/UX-Design Landing Page
Landing Page Development
Facebook Campaign
Tracking, Monitoring
