Task
When there is a baby on the way, there is a growing desire for insurance that offers parents-to-be security, additional benefits and special advantages. Our task here? To convince pregnant women and their partners to switch to the Brandenburg and Berlin Guild Health Insurance Fund (IKK BB) with a creative content campaign.
Implementation
All-round care for a very special target group: After extensive keyword analysis, we created our content strategy for all channels. The result? A content-rich website optimised for both SEO and mobile, YouTube spots, Google and Facebook campaigns as well as an extensive tracking concept.
Success
Not only did the campaign achieve extremely high acceptance in the target group: the share of potential impressions in the search network also rose to 66%.
Keyword Research
Content Strategy
Content Marketing Concept
Claim, Text, SEO
YouTube-Spot
Key Visual
Setup and support of: Google Adwords campaign, Facebook campaign, YouTube campaign
SEO optimized campaign website
Tracking Concept for Google Analytics
Retargeting