Content Campaign

The best childbirth preparation

Our content campaign for IKK BB

When there is a baby on the way, there is a growing desire for insurance that offers parents-to-be security, additional benefits and special advantages. Our task here? To convince pregnant women and their partners to switch to the Brandenburg and Berlin Guild Health Insurance Fund (IKK BB) with a creative content campaign.

All-round care for a very special target group: After extensive keyword analysis, we created our content strategy for all channels. The result? A content-rich website optimised for both SEO and mobile, YouTube spots, Google and Facebook campaigns as well as an extensive tracking concept.

Not only did the campaign achieve extremely high acceptance in the target group: the share of potential impressions in the search network also rose to 66%.


Keyword Research

Content Strategy

Content Marketing Concept

Claim, Text, SEO


Key Visual

Setup and support of: Google Adwords campaign, Facebook campaign, YouTube campaign

SEO optimized campaign website

Tracking Concept for Google Analytics


Moving people: YouTube spots emotionalise and show the target group how important the right insurance is.
Content, content, content: On the microsite, convincing content makes the switch appealing - even on mobile devices.