Concentrate on the core: the patients. Because everything in the medical, therapy and nursing professions revolves around them. With the two motifs from the patient’s point of view, TWW and the healthcare advertising agency mcs have succeeded in creating an emotional and image-building first step in the professional recruitment of specialists.
The two motifs – a young woman seeking help with anxiety disorders and a geriatric gentleman – were used both in the digital context, e.g. on the TWW website and on job portals, and in the offline world, e.g. on trade fair posters.
Event and Media Planning