Task
Competition among clinics is constantly increasing. This makes it all the more important for specialised clinics on the outskirts of the city to attract the necessary attention. Together with the client, we have made it our task to raise the public awareness of TWW. And not with smiling testimonials, but with real added value for the target group.
Implementation
After a precise market and target group analysis, we decided to conduct patient communication through raising awareness of the respective indications. Thus we launched the campaign series under the slogan “Magersucht kleidet nicht”(Anorexia doesn’t suit you). Cross-media success: In order to promote the educational event, we developed a campaign concept that could easily be transferred to all channels. The result? A target group-focused approach on posters, in radio spots, on city cards as well as online and offline promotion, press and networking work.
Erfolg
Volles Haus: Die Kampagne schlug an, auf dem Event kamen potentielle Patienten mit Ärzten ins Gespräch. Der gelungene Veranstaltungsabend mit Podiumsdiskussion wurde neben dem TWW von der AOK, der Charité sowie der Modelagentur VIVA unterstützt – mit kostenfreiem Eintritt, prominent besetzter Podiumsrunde und namhaften Unterstützern.
Creative Direction
Art Direction
Photo Shooting
Design
Event and Media Planning
Street Promotion
Radio Spots
