Task
High measurement accuracy, practical handling: The GlucoMen® areo from A. MENARINI Diagnostics, a division of Berlin-Chemie AG, provides diabetes patients with reliable support when it comes to measuring blood glucose levels.
But how do you educate patients about correct blood glucose measurement? There is a lot to consider: from the correct temperature of the blood glucose meter and the test strips to sugar residues on the skin. Sounds like a task for the healthcare advertising agency mcs.
Implementation
Strategically well thought-out, neatly prepared content, a complex topic made understandable for anyone, and, most importantly, creatively implemented. The illustrations present the complex facts in a striking way and create universal understanding across all language barriers. On a poster, we inform patients about possible measurement errors, and attractively illustrated leaflets support diabetes advisors in educating patients. Oh yeah, we also added this section to the website.
Creative Direction
Art Direction
Illustration
Design
