Task
The Franziskus Hospital in Berlin: Here, healing and care are provided on a daily basis in accordance with traditional values. Our task? To give the hospital a new, more modern look in the form of a new CI, which would lead to a significantly increased public awareness.
Implementation
Religious values, modern design: First, we redesigned the logo and transformed the cross into a modern design. We also defined the design parameters of the hospital and subsequently designed patient and event materials as well as signposts..
Creative Direction
Art Direction
Photo Shooting
Design
Event and Media Planning
Street Promotion
Radio Spots
