OTC Pharma Marketing

Website Relaunch
for Lioton®

Task
Whether for superficial venous disorders, bruising or swelling – thanks to its unique composition, Lioton® Gel from Berlin-Chemie AG is a successful OTC product for venous disorders. Our task? To present the brand in a contemporary way, one of the tasks was to create an internationally adaptable website master.

Implementation
Clean, minimalist, focused on the product: In our brand refresh, we provided the brand image of the product with a new font and more warmth. This is reflected in the new website, for which we conducted keyword research in close consultation with the client and designed an international master that will be translated into various languages.